Less is more, but only with the right active ingredients. Exactly what fathers Jochem and Sjoerd thought in 2013 when they had children.

So Naïf was born: a reliable, no-nonsense skin care brand for babies and children. Pure quality, with only ingredients that a baby really needs. Nothing more, nothing less.
As it turned out, many women also liked to use Naïf's children's products.

So a women's line was created. A complete skincare line with natural care products, without chemical junk, that every woman needs in her daily beauty routine.

Naïf products do not contain mineral oils, micro-plastics, chemical preservation or hard chemicals.