In the past, Taiwanese women used water from rinsing rice for skin care. Rice bran is rich in essential nutrients, including minerals, vitamins, proteins, natural fiber, amino acid, and niacin. These nutrients boost the skin’s renewal rate, provide intense hydration, and inhibits the formation of melanin. Also, rice bran acts as a soothing agent for sensitive skin, strengthening the skin and providing a protective shield against UV rays and urban pollution. Rice bran’s natural formulation is easily absorbed, and brings exquisite smoothness, refinement, and luminosity.

Rice bran is a byproduct of the conversion from brown rice to white rice. It includes the rice bran epidermis, rice germ and a small amount of crushed endosperm and is primarily composed of phytic acid, ferulic acid, gamma oryzanol and some trace elements. It is the most important nutrient component of the whole rice. However, in an age when there is ample food and clothing, people are pursuing an exquisite diet, thus rice bran is often shaved during rice milling.

Traditional extraction techniques use high-temperature distillation or boiled water, which easily lose the plant's complete active ingredients and reduce plant-active cells. Moreover, different chemical solvents are added to meet the needs of the extraction resulting in solvent chemical residues problems. Therefore, we decided to adopt a new type of ultrasonic extraction technology. The high penetrating power of the ultrasonic wave effectively mixes the extract, and the extracted substance has a small molecule to which the permeability, solubility and oxygen content are increased, so that it can be easily absorbed by the skin.

Reise is the first skincare brand that’s 100% rice inside and out. While chemicals damage our skin and our earth, both Reise skincare products and bottles are made from organic rice bran, replacing petrochemical plastic packaging and harmful chemicals. Every bottle can reduce 46% plastic usage, 36% energy usage and 38% carbon dioxide emission.

Let's make the earth and our skin beautiful together.